Fyster will deliver a low-cost, reliable, automatic tyre wear sensor stud that can be supplied in new tyres or easily retro-fitted to any vehicle using winter stud fitting equipment. Our goal is to reduce the number of injuries and fatalities in road accidents where loss of control is caused by worn tyres.

Carla  Pendleton, Project manager

Carla  has managed the contractual compliance and financial risk management on a portfolio of over €300m of R&D projects. During her 15 year career Carla developed systems and processes to ease the complexity of delivering EC projects and soon became well known amongst the R&D community. As a member of the Association of Project Managers, she spent many years travelled across Europe delivering training to R&D performers, Coordinators, Universities and Project Partners on how to Manage EC Projects.

Geoff Haswell, CTO

Started his working life as a mechanical engineer and manager of the family business. His core skills are mechanical engineering, plastic moulding production, polymer science and advanced manufacturing techniques. He became interested in Energy Harvesting around 15 years ago. He assisted with the kick-off of an EU sponsored project called Piezotag. Its aim was the development of a battery-free Tyre Pressure Monitoring System (TPMS). The project was a great success and lead to the formation of Piezotag Ltd. Geoff has an ongoing relationship with the tyre industry.  

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Arne-Helge Andreassen, Board member

Arne Helge Andreassen is a business manager with Volvo Group Trucks focusing on tyre, alignment and trailer service offerings. Andreassen has more than three decades of experience from the tyre industry, having worked as a sales manager for truck and OTR tyres for Pirelli Tyre Nordic, for Bridgestone Norway and as a regional manager for Michelin Norway. Through his positions he has developed an extensive network in the tyre industry from suppliers to clients, and an in-depth knowledge of the market. He has also taken additional educational courses in tyre technology in Stockholm and Tokyo.

Morten Hövding, Board member 

Morten Høvding has 13 years experience from corporate finance, working as an M&A adviser in London and Oslo and Head of Equity Capital Markets at Norwegian investment bank Arctic Securities. Currently he is MD at Den Danske Bank Corporate Finance i Oslo. An industry generalist, Høvding has worked across all sectors representing both large listed companies, but also smaller listed and unlisted companies, typically startups within technology and biotech

Høvding holds an BA with Honours Finance, University of Strathclyde, and has previously worked with Dresdner Kleinwort in London as an associate in its M&A team, and an analyst in the KPMG corporate finance team in Oslo. 

Rolf Eckhoff, Chairman/ CEO

Rolf Eckhoff is co-founder and CEO of Fyster, and has extensive experience from executive roles in various SMEs, both established companies and startups. Having founded and worked several years as CEO in a supplier to electro industry, he co-founded the wireless communications company Safetel AS in 1996, where he later hired Fyster co-founder Wiggo Hellerud as a business developer. The company received funding from Norwegian venture fund Viking Venture. In 2003 Eckhoff co-founded Xepto AS with Hellerud, a waste management business targeting Norwegian public sector clients. Eckhoff holds a higher degree in Economics from Friedrich-Alexander-Universität Erlangen-Nürnberg in Germany.